With over 30 different student leadership organizations and student groups on campus, the recruitment season needed a makeover.
Steve Ivester, the director of student activities reached out to me to come up with a fresh take on promoting different student groups with a 2-week poster promotion for a portrait gallery in the student center.
I scheduled 30+ portrait sessions, edited and toned the photos and printed them on 16x20 photo paper. I designed silhouette posters to promote the photo gallery.
These are a few of the silhouette posters I made to increase anticipation for the portrait gallery.
After shooting each of the student's profiles for the silhouette posters I took their portraits for the gallery. Because most students had little experience with portraiture, I sent them a mood-board to inspire their wardrobe picks and I was guiding and encouraging during the photoshoot.